The year was 1959, and a manufacturer and its separate marketing company were locked in a dispute over distribution rights that could affect the livelihood of the company's independent Distributors.
Faced with this crisis, two of the leading Distributors, Jay Van Andel and Rich DeVos, called a meeting with several of their top downline Distributors in Charlevoix, Michigan. Out of that meeting came a new Distributor organization, the American Way Association.
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